Once you decide to add video marketing to your campaign, you need to make sure it is effective. There is no point spending the extra money when it doesn’t bring in any revenue. Here are some tips to follow to make sure your video marketing is the most effective possible for your business.
Practise before Creating a Video:
Shorter Videos are often better for your Business:
Sales Pages with Videos are Great:
Plan your Videos before you Start:
Think about the Location:
You need to practise your presentation skills. This will help you decide whether you’re going to be in front of the camera or whether you need to hire an actor. Hone your skills and develop them to make your words sound effortless and trustworthy. Do it all with a webcam. It doesn’t look great but you’re not after that right now. It does the job before you’re ready to go out and buy professional equipment or hire someone.
Like with content, people don’t want to sit at the computer for hours watching your videos. Try to avoid anything longer than 10 minutes, unless it is a very informative how to video. If you find that the content needs longer, consider splitting your videos down and doing a series with them. It will keep your potential customers more engaged and they’re likely to keep watching.
When looking for places to put your video, consider adding one to your sales page. It will need to be created specifically for this reason, though! Consider the reason people are on your sales page and what you want out of it. Do you want them to buy a product or sign up to your email list? Do you want them to hire you for a job or are you trying to get them to buy extras?
You can’t just jump straight into create a video. You will need to plan it out. This will help you ensure it has a structure and makes sense for the people watching it. You can’t just from one topic to another without there being a reason for it. Think of it like creating an article: it needs to be to the point, full of value and make sense. Spend some time creating a script and read it out loud to make sure it is perfect for your needs and you can deliver it clearly. You’ll also need to plan for how you’re using the video and for the editing afterwards.
You don’t want to do everything in the house. Try to film videos outside and welcome people to your world. Show off your staff and the views that people have from their windows. These types of videos invite customers into the world of your work and help to build a relationship. However, your locations need to make sense for the video you’re creating.
That’s just five tips on creating an effective marketing video and tips that virool.com uses. Take your time to practise and get everything set up before you start. It takes time but it is more than worth it in the end.
This guest post was written by Brian Rowden, a business owner. He has used many services to help him create the most effective video marketing campaigns. One of the services he highly recommends is virool.com.