It’s all about smart devices and smart design today. Mobile gadgets are the new medium through which people connect to the internet and products and services that are offered on a plethora of digital platforms in the form of websites. Most physical business are gradually shifting to a virtual existence to cater to a more sophisticated and tech-savvy consumer base. And as a result digital design and development business are flourishing.
The catch however is, that the number of business offering these services too are increasing at an equally rapid rate Hence marketing oneself has become a necessity in order to survive the competition. And when the business is digital, then what better way to market it other than email?
Here are some tips to make your email marketing strategies more effective in generating more revenue for business.
Dig in Deep
The competition in the digital design and development world is fierce. There are probably a lot more people out there trying to outreach the same targets as yours. And the best way to beat your competitors in the race is by letting your potential clients know that you know them pretty damn well! Do your homework, gather as much as information as you can about them and play smartly with all the information you’ve collected while phrasing your emails. That not only helps to add a more personalized feel to your proposals, but also makes you understand them better and thus be able to meet their demands more effectively.
Choose a Subject Line that’s an Instant Hit
Most people choose to open or ignore an email based solely on the email’s subject line. And if is coming in for the first time, their decisions tend to be a lot more impulsive. Hence it would be safe to say that your subject line can either break or make your business deals. Short enough to contain relevant information and creative enough to entice the receiver – that’s the way to go. If it’s too long, too boring and too extraneous to what your receiver might be expecting… well then too bad!
Test and Edit
Testing emails before actually sending them out can actually help determine their effectiveness in delivering their message – and I don’t mean that literally! Given the fact that a lot of people access their emails on mobile devices, responsive design can at times be an annoyance in this regard as it can be a tad bit tedious to predict how the receiver views the content that is sent to them in an email. In-house testing is a great way to solve this problem before actually sending out business emails with proposals. Not only this, the subject line too can be tested for its attractiveness. Use simple A/B type testing modules to optimize the productivity of your emails. And what’s even more important, edit your content carefully – sometimes even editors need an editor too.
I already mentioned earlier that the competition is fierce. If it’s not the content you’ve designed or written, then it could very well be the time you take to respond. Use rather generalized triggered emails instead of something more personalized to save on time in response to user actions. This helps particularly if you’re selling a product. But as a digital design and development company, in case someone sends in a query regarding a particular service you offer, a triggered welcome email would help create a positive brand image and would serve as a cushion for buying some extra time to come up with a more personalized pitch.
Emails in general are a quick medium to market services and products. Adding marketing messages to emails is a great way to develop your brand image across the digital platform. But you might want to make sure that the actual content of the email as outlined in your subject line is not overdone by promotional material in the email.
It helps… only against your brand image!