There’s nothing like the joy of watching your team play, and the camaraderie you feel with your fellow fans; the atmosphere of pure energy of being in a stadium with thousands of others, all engrossed in passionate support of two teams fighting it out on the field… Sadly, on some occasions, the conclusion of a…
Tag: NFL
Why Sports Endorsements are Vital to Tech Firms
The recent news that Lenovo has signed a multi-year agreement to supply laptops and tablets to the NFL will have surprised few industry observers. Lenovo is now recognized as the technology sponsor of the NFL. Nonetheless, it was a bold move that demonstrated the growing power of the Chinese computer manufacturer (which, according to analysts,…


