Way back in the mid-nineties, having a website for your business was a top marketing priority. A decade later, social media arrived in a huge way, along with the popularity and sophistication of smartphones and other mobile devices. Today, the continued expansion of possibilities for digital communication opens up a variety of marketing opportunities to…
Positive communication is required if you want to promote your product to your mailing list subscribers. Email marketing is not as simple as sending promotional emails to your subscribers and expects them to buy your product. Before you can do this effectively, you need to be able to communicate positively with your subscribers. You have…
When it comes to making a website we need web developers. Why? Since they have the knowledge, expertise and education to build and maintain a website you need their help, advice and services regardless of what your website may be about. You provide them with the relevant information and they build the kind of website…
SEO is something most Tampa business owners who venture into the world of the web must educate themselves about if they want to maximize their marketing dollar. Many will try to figure out how to optimize their websites so that they can get listed on Google and will start to get some organic listings and…
A company’s branding is like a jigsaw puzzle: Only by fitting together many different pieces is the complete brand picture laid clear. These pieces that define a company’s brand are its trademarks, slogans, work culture, outlook, mascots, social media presence and anything else that sets a business apart from others and elicits an emotional response…
Once you decide to add video marketing to your campaign, you need to make sure it is effective. There is no point spending the extra money when it doesn’t bring in any revenue. Here are some tips to follow to make sure your video marketing is the most effective possible for your business. Practise before…
Flyers are single page advertisements which are commonly used to advertise a product, service, or event. They are also regularly used to promote clubs and clubbing events too, and they produce some fantastic results. Flyers can be marketed in a number of different ways, they can be distributed by hand, left on counter tops, posted…
Introduction Remarketing, as we know, can be a remarkably effective browser-specific advertising-cum-marketing technique. It can be used considerably to maintain the interest of customers and to prevent them from walking away without a fight. It essentially displays ads which are based on their internet browsing patterns. It also renegotiates when a customer abandons a product…
Before you have another thought about how you may go about building a website for your business, the best first step … the No. 1 thing you need to do before making any plans or decisions … is figuring out what you want it to do. Ask your team, “Why do we want to build…
Writers and philosophers have often pointed out that human behavior doesn’t contain a great deal of consistency. Yet one area of life that should maintain a thorough consistency is your company’s branding. Whether it’s visual in nature or related to the message you’re sending, your branding campaign should provide a constant, unchanging quality. This will…
