Have you noticed that some online videos seem to be much more engaging than others and are able to attract lots of shares, likes, comments and other reactions? Understanding what makes these videos more engaging will be helpful as you’ll be able to learn from and emulate them.
While there are many factors that can affect just how engaging a video is, most engaging videos share a few in common:
- Short duration
Because viewers have shorter attention spans nowadays, videos that have a short duration tend to be more engaging. Generally these videos are more likely to be watched to completion, and as such more viewers end up reacting to them.
As you can imagine it is important to be direct in short videos and to focus on a single goal and message.
- Hook
Having a hook at the beginning of the video that persuades viewers to watch the video definitely helps make a video more engaging. Normally viewers will decide within the first 8 to 10 seconds whether they want to continue watching or not, so that is all the time you have to convince them to do so.
One way to add a hook to a video is by highlighting the benefit stand to gain. Alternatively there are other types of hooks that you could look into if you prefer.
- Emotional triggers
Emotions are powerful and drive people to act – which is why videos with emotional triggers invariably tend to draw more shares, likes, commends and other reactions. The exact emotion itself matters less than its intensity, and it could be surprising, inspiring, funny, or play on some other emotion.
Using emotional triggers can be tricky, but if you want you can try using storytelling elements to build a connection with viewers and make them feel more emotionally invested in the video.
- Visual information
Overall videos have the potential to be more engaging than any other type of content, and that is mostly because they are the most effective way to present information visually. It should come as no surprise that videos that present information visually more effectively tend to be more engaging.
The maxim “show, don’t tell” is one that you should take to heart – and try to come up with ways that you can show viewers the message and points in your videos.
If you incorporate the factors listed above when you’re creating a video, you should be able to ensure that it is able to engage viewers. To create the video itself you can use Movavi Video Editor, as it will provide an easy way for you to come up with an impressive-looking video by following the instructions at https://www.movavi.com/support/how-to/how-to-make-home-movies.html.
Using the features in Movavi Video Editor you can easily compile a video, add background music, apply effects and filters, insert captions, enhance the video quality, and more. Suffice to say it has all the features you need to produce unique and engaging video content, and is the perfect place to get started now that you know what you need to do.