Writers and philosophers have often pointed out that human behavior doesn’t contain a great deal of consistency. Yet one area of life that should maintain a thorough consistency is your company’s branding. Whether it’s visual in nature or related to the message you’re sending, your branding campaign should provide a constant, unchanging quality. This will…
Storing your files in the cloud provides your company with many benefits, including convenience, more storage space and less in-house maintenance. However, storing your files in the cloud also presents certain security concerns. To ensure the safety of your data, it’s important to protect the files you store in the cloud using regular backups and…
Many companies send out emails without understanding whether or not the overall message will help achieve their goals. When used strategically, email marketing can be wildly successful; but randomly sent emails can be a disaster that alienates potential customers. Here are seven quick tips to help ensure that your email marketing campaigns are successful and…
Print marketing materials remain a viable option for small businesses. They cost much less to develop and distribute than radio, television or Internet ads. Print media is harder to forget or ignore, and it also reaches people who don’t use the Internet. Small firms must employ effective print marketing strategies to achieve the best results….
With the New Year 2013 there are many incredible predictions for the shift in technology and most of the people are waiting to see what 2013 holds for them. Nowadays, anything is possible with a little twist and turn of technology. Technology wizards can surprise people every now and then by coming up with most…
There is no way of denying that technology has drastically changed the way we live, and in a multitude of ways. Technology use is so far-reaching these days that even toddlers are tech-savvy, and schools rely heavily on it as teaching aids. Unfortunately, technology sometimes gets a bad rap, especially amongst those who are used…
How would you like to order from your favorite fast food restaurant from your cell phone, pay for the order, and have it ready when you get there? Even just a few years ago, that might have seemed too much to ask, but it is quickly becoming a reality. Early technology adopters like McDonald’s and…
It’s strange to think that we live in a world where technology allows us to purchase and begin reading a book immediately from out own home, but most school children are still reading from hardback textbooks. We have so much technology that could help improve education, yet local and state governments don’t want to invest…
