Words. They can make us cry, revolt, laugh, sad and mad. The extent to which good copywriting can influence and motivate us is beyond comprehension. Crafting compelling copy is not an easy task at all. You have to do everything right or you will lose your readers more quickly that you lose sand in a…
Read about the psychological aspects of writing good headlines Whether you are a copywriter or an online journalist, the power of writing captivating headlines go a long way in deciding the success of your piece. In fact, about 50-75% success of your article can be attributed to headlines. Headlines are not introductions, nor are…
