Way back in the mid-nineties, having a website for your business was a top marketing priority. A decade later, social media arrived in a huge way, along with the popularity and sophistication of smartphones and other mobile devices. Today, the continued expansion of possibilities for digital communication opens up a variety of marketing opportunities to…
As you’re preparing your e-commerce site to be open and ready for business, you’ll know what you want to achieve and what you want to avoid. An engaging, reliable site that can handle large amounts of traffic with great speed and design is your goal, so it’s a matter of finding the right pathway to…
Cloud computing has changed how many businesses handle their internal IT operations, and consequently this has had a huge impact on the world of IT professionals. In the past, someone pursuing a career in this field would join a company’s IT department and perform many of the tasks that are now assigned to third-party cloud…
Financial scams are among us since the dawn of time, but with the rise of the Internet, the “pump – and – dump” scheme became so efficient, it still makes thousands of victims annually, if not millions. One recent such pump – and – dump penny stock is extensively described by Timothy Sykes, the young…
Establishing a new business is not a simple and easy matter. There are so many preparations that we have to prepare in order to survive in this competitive business world. So, for you, who want to start a business, it is better to give more protection to your business with the liability insurance. What is…
A company’s branding is like a jigsaw puzzle: Only by fitting together many different pieces is the complete brand picture laid clear. These pieces that define a company’s brand are its trademarks, slogans, work culture, outlook, mascots, social media presence and anything else that sets a business apart from others and elicits an emotional response…
Building a business website is an exciting process. Whether your business has been around for a while, or whether it is brand new, if you have decided that a website is the best way to proceed then this guide can help you get started. Before you can start drafting up website content, you need to…
Before you have another thought about how you may go about building a website for your business, the best first step … the No. 1 thing you need to do before making any plans or decisions … is figuring out what you want it to do. Ask your team, “Why do we want to build…
Writers and philosophers have often pointed out that human behavior doesn’t contain a great deal of consistency. Yet one area of life that should maintain a thorough consistency is your company’s branding. Whether it’s visual in nature or related to the message you’re sending, your branding campaign should provide a constant, unchanging quality. This will…
Many companies send out emails without understanding whether or not the overall message will help achieve their goals. When used strategically, email marketing can be wildly successful; but randomly sent emails can be a disaster that alienates potential customers. Here are seven quick tips to help ensure that your email marketing campaigns are successful and…
