Writers and philosophers have often pointed out that human behavior doesn’t contain a great deal of consistency. Yet one area of life that should maintain a thorough consistency is your company’s branding. Whether it’s visual in nature or related to the message you’re sending, your branding campaign should provide a constant, unchanging quality. This will…
Storing your files in the cloud provides your company with many benefits, including convenience, more storage space and less in-house maintenance. However, storing your files in the cloud also presents certain security concerns. To ensure the safety of your data, it’s important to protect the files you store in the cloud using regular backups and…
Many companies send out emails without understanding whether or not the overall message will help achieve their goals. When used strategically, email marketing can be wildly successful; but randomly sent emails can be a disaster that alienates potential customers. Here are seven quick tips to help ensure that your email marketing campaigns are successful and…
Mobile swipe apps have become extremely popular with small businesses. Instead of having to turn away buyers because you don’t accept credit cards, you can now sell to a much larger market. Of course, there are other benefits to these apps. Whether you want safer transactions or want to sell large ticket items, there are…
Finance Minister Jim Flaherty has been working on various banks to try to stop them getting involved in mortgage rate wars. With the first time that a fixed rate 5 year mortgage has been advertises at below 3% he has been scolding various institutions. Manulife received a warning when they were promoting a 2.89% five…
Print marketing materials remain a viable option for small businesses. They cost much less to develop and distribute than radio, television or Internet ads. Print media is harder to forget or ignore, and it also reaches people who don’t use the Internet. Small firms must employ effective print marketing strategies to achieve the best results….
There are people that think that they need to stick to doing the same thing all of the time in their business. They feel that if they change what they do, it is a sign that they have failed, but this is not true. Businesses do have to adapt with the times. At the moment…
America is one of the only few industrially developed countries not to mandate paid vacation time for employees. Additionally, America is the only industrialized nation not to mandate paid time off for women who have just had a baby. If this is the land of freedom and pursuance of happiness, then it seems there is…
As a small business over, you must wear many different hats and have a wide range of knowledge. Fortunately, there are plenty of resources out there to help you acquire all of the know-how you need in order to run your business successfully. Here are five great management books for small business owners: Small Business…
