Users expect that all elements of your web site will load in an instant: text, graphics, URLs and scripts, downloadable media files, software, documents, e-commerce applications, portals, streaming media, and the ubiquitous social networks. That’s a lot to handle, even for the most advanced sites. How can you optimize your web site for heightened response…
Writers and philosophers have often pointed out that human behavior doesn’t contain a great deal of consistency. Yet one area of life that should maintain a thorough consistency is your company’s branding. Whether it’s visual in nature or related to the message you’re sending, your branding campaign should provide a constant, unchanging quality. This will…
Storing your files in the cloud provides your company with many benefits, including convenience, more storage space and less in-house maintenance. However, storing your files in the cloud also presents certain security concerns. To ensure the safety of your data, it’s important to protect the files you store in the cloud using regular backups and…
Many companies send out emails without understanding whether or not the overall message will help achieve their goals. When used strategically, email marketing can be wildly successful; but randomly sent emails can be a disaster that alienates potential customers. Here are seven quick tips to help ensure that your email marketing campaigns are successful and…
In the same way a printed wedding invitation is taken more seriously than an e-vite, print marketing pieces often carry more heft than mass emails, pop-up ads and other common forms of digital marketing. Particularly when it comes to building a brand’s reputation, producing print pieces that can be placed directly in front of the…
Print marketing materials remain a viable option for small businesses. They cost much less to develop and distribute than radio, television or Internet ads. Print media is harder to forget or ignore, and it also reaches people who don’t use the Internet. Small firms must employ effective print marketing strategies to achieve the best results….
Doors not closing correctly? Cracks in the walls? Sloping floors? If the interior of your home is exhibiting these signs, you may have foundation trouble. You may be able to correct minor problems yourself, but because the foundation is the most important part of your home, when in doubt about the severity of damage, contact…
Vacations have a way of awakening the “wild child” in travelers. A crazy activity that a traveler would never consider doing at home – such as leaping off a bridge with only a glorified rubber band to save him – suddenly sounds like a good idea while on vacation. While you should take advantage of…
If you’ve ever gone on a mission trip or known someone who has, you’ve probably written or received a mission fundraising letter. Money raised through fundraising efforts go to support all aspects of the mission trip, including airfare, in-country travel, work done on the mission and daily subsistence while traveling. These letters and these trips…
Have you always dreamed of traveling but had to work and care for your family instead? Now that you’re older, you have time, money and energy to see the world. Dust off your suitcase, and use three tips as you plan your travel adventures today. Choose a Destination Sounds obvious, right? But, really, your destination…
