A blog is a valuable resource for any business. There are advantages SEO side : each post is a page indexed for your site, and each post gives you the opportunity to position themselves with new keywords. In addition, your blog allows you to turn yourself or your company a leader in the industry , making you authoritative in a particular subject .
A blog also brings benefits to the brand identity ,as a platform of this kind stimulates word of mouth among users, networking with colleagues from other companies, and allows you to generate buzz on social media .
If you receive comments on the blog, you can increase both the SEO benefits that your status as an industry leader. Each new comment add content to that post, so you can make changes in the ranking of different keywords that are mentioned in the comments of course. Also, the more comments you have, the more influence you can exert, because people are interested in what you have to say enough to comment on it.
The question is how to convince people to comment? Here are 9 ways to get more comments on a blog.
1: End each Post with a Question
At the end of each post of my blog I ask a question. It takes 5 seconds to ask a question, even something as simple as “What do you think of X?” Or “Do you agree? Share your thoughts in the comments below. ” Ask a feedback to your readers will show that you are importing their opinions. Although you can comment on a blog even anonymously, as opposed to a request made in person or at a conference, people are quite shy online. Directly ask their opinions can help them and make it easier to leave a comment. Also, put your question in bold to make it stand out at the end of the post.
2: Ask Readers to Propose Additions to your List
Many of the posts on the blog are more attractive lists, so-called post points. Lists and numbered lists make it easier to read a post, and people know that clicking on a post like 9 ways to encourage users to comment on the blog will find at least 9 points clear in the article. The best way to get comments from people about this kind of articles is to be added to the list points .
3: Write something Insightful and Stimulating
Try to write posts that will lead people to think ,or to bring them into a new direction. This is what a post should be valid. This type of article goes beyond the typical limit of 200-400 words of a post, but every now and take the time necessary to develop a concept, a theory or idea that makes your readers think. It ‘s the kind of post that will make you become a leader. And it is also the type of post that people will comment.
4: Be Controversial
Some of the blog entries by HubSpot with more comments are titled “7 Reasons Why run away screaming from an SEO Consultant” and “Why a social media strategy is stupid.” The securities are controversial and urge an immediate reaction. Whether the reaction is, “Yes! It ‘s true! “Or” What? I am an SEO consultant “or” I have a social media strategy. ” This type of reaction usually involves the need to respond in complete agreement or disagreement with the topic. Write posts like this, in addition to bringing comments, has a potential viral on social media very high ,and you probably have more page views than normal. Be controversial and polemical requires a delicate balance, but it certainly can be without jeopardizing the image of your brand.
5: Reply to Comments to Continue the Conversation
If you ignore all the comments, you’ll diminish the conversation, and then always respond to your audience to keep active speech. If readers realize that you care to respond to comments that people leave on the post, will be more likely person to leave . Just like you do not want to post vacuum, people do not want to comment if they are not answered. Reply to every request you receive and thanked people for comment. If you’re getting too many comments to respond individually, wait a day or two and then says thank all the readers for their helpful comments.
6: Make Sure you Post a Comment as Simple as Possible
Make sure the comment box is directly below your post / social sharing icons / call-to-action, rather than placing it in the bottom of the page, where the user must scroll to find it. Also, remove all barriers such as requiring login . The fields for name, email and comment are all that you need.
7: Comment on Other Blogs
Make insightful comments on other blogs or major corporate blog . Do not comment with a simple “Thank you for this great article.” Add value to the conversation. In this way, the blog author may visit your site to return the favor. This should help you get more traffic and more inbound links to your blog.
8: Create the Most Important Post on the Comments
If someone leaves a comment spectacular and useful about your post, use it as inspiration for the next post. We begin with a quote from that comment with a link to your player, and then continue with your opinion. Then contacts the reader via email to let him know that his comment inspired you.
This gives you the opportunity to provide recognition to your commentators “top”, and get them back to participate.
9: Ask for Feedback on Social Channels
Instead tweet or share your article on facebook with the classic format “title – link”, ask for feedback . “Title -Links – I’d like to know what you think, please leave a comment” is a mode that shows once again that you care about the opinions of your audience ,and not just to promote your point of view.
Author Bio: Ankur is the Digital Media strategist of SEO India Agency. He is also an active blogger and loves to share his experience and knowledge of the SEO India, Internet Marketing and reputation management.