The advent of social media over the past decade or so has brought to light networking in real-time which has, in turn, brought a deluge of personal brands to the front line.
To be successful, a considerable amount of time and effort has to be directed towards personal branding, and this exercise should be carried out diligently every day by not just the founders and CEO, but everyone who is a part of the team.
In time you’ll come to realize the power that personal brand growth has over a company’s development and this will help you achieve the goals you’re moving towards.
In this piece, we’ll highlight tips that will help you build your online persona efficiently.
Recognise and Emphasise Aspects That Make You Unique
Every successful entrepreneur has some trait that makes them one of a kind, be it their story of perseverance or their ability to be motivated come what may.
Think about the elements that give your brand it’s unique identity and recognises what these aspects are. Emphasise them at every turn possible so as to help your personal brand stand out from the crowd.
When you think about it, it takes more dedication to make your business successful in the marketplace. You need to keep finding traits that distinguish you from the crowd and reaffirm those to see fruitful results!
Take a minute and think about thought leaders like Jim Cramer and Tony Robbins. Their personal brands are giants within their corresponding industries. A huge part for them being successful can be allocated to how amazing they are when guiding others. Both of them have authored books and enlightened people through social platforms. This has helped the build meaningful personal connections.
When you educate others to build and establish an emotional connection that helps power your authority in your industry, it naturally constructs your personal brand and the image it has!
You don’t even have to pen a bestseller, though you can if you want to though! You can resort to speaking at conferences and writing for third-party publications as well to make some noise and be noticed!
Take Notes From Others With Robust Personal Branding
This will save you considerable time when you are taking up brand building exercises. See what has worked out for these market influencers and administer these strategies in your own process.
Many personal branding personas have been greatly influenced by Richard Branson who made a rather bold move by purchasing an airline under the Virgin brand that has roots in music. There were several adverse aspects in this deal but Branson kept pushing forward and Virgin Atlantic became a huge hit.
Part of Branson’s success can be attributed to his ability to unite his employees by his unwavering energy. When the levels of energy in a company are kept running high, it’s easy to rope in your employees to follow your lead. It makes people enthusiastic and devotes them to the brand completely.
Make Your Career Narrative Work For You
Everyone appreciates a good story so make sure that yours is being heard! Entrepreneurs across various spheres have a story to tell and the more personal touches that it has, the more robust connection it’s likely to make with its audience.
Take advantage of your career’s narrative at every opportunity you get, be it a networking event or the “about” section of your business website.
Use Social Media To Your Advantage
Given how digital we are, social media has become the backbone of any personal brand, so ensure that you use it to your advantage. Connect with others on Facebook, Twitter and LinkedIn and put real-time efforts to offer content that adds value and entertains your followers and at the same time educates them as well. Provide leadership tips and stories that motivate your audience and inspires them to do more.
Rome wasn’t built in a day and this stands true for personal branding as well. It can take years sometimes to create an impact on your audience and at the end of the day, it’s worth the efforts you put in. The amount of personal brand exposure you get is directly proportional to the brand exposure your business receives.
You can resort to promotional pens as a gimmick to boost your visibility in the market!