Instagram boasts more than 700 monthly active users, and unlike Facebook, Twitter, and other social media sites, it has less competition and a more engaged audience. This gives you a chance to market your products or services online not only to a targeted but also an interested audience.
So if you’re not active on this platform, you’re definitely missing a lot of opportunities. Here are some tips on how to use Instagram to promote your business. Make sure to keep them all in mind!
#1. Show What You Do In A Creative Way
The idea is to always focus on the solution that you provide, not the products or services you sell. When you’re on Instagram, it’s important that you find a way to add value to your customers and look pretty awesome doing it. While visual content is key to acquiring success on this platform, it can also be your downfall. As such, never underestimate its essence. Try showing your company’s vision, mission, or culture. You could also post some tips and how-tos, among many others.
#2. Talk To Your Audience
Many business owners think that social media is all about sharing sales materials. No, that’s not how things should be done. You cannot just spam your followers that way. Your goal is to engage them, not scare them away. By doing so, you’re making your company feel more human and less corporate.
So how do you talk to your audience? You can start by replying to comments or answering their questions. For instance, a user is asking your business perspective towards online advertising platforms such as Click2sell.co and others. Make sure you provide a proper answer. You can also share their images on your account, so they will feel pleased and appreciated.
#3. Use Relevant Hashtags
Not using the right and relevant hashtags on Instagram is a digital crime. Otherwise, you won’t become a profitable business through the platform. Hashtags are there to help you organize and categorize content (i.e. videos and images), and they range from generic to the very specific. If you want people to find your content – and you certainly do – make sure that your posts have hashtags on them.
But just because you’re using hashtags doesn’t mean you should be confident. Remember that there are best practices worth trying out. For starters, you should never overdo it. It’s better to have five targeted hashtags than 15 random ones. Also, don’t overuse them. Try to be unique and use the ones that are relevant and consistent with your brand. Above all, do not spam them. Use only hashtags that are relevant to your image or video.
#4. Take Them Behind-The-Scenes
This is what makes social media sites like Instagram a win for any business. You get to have a platform where you can showcase or inform your customer base about your products and services. With that in mind, try sharing some of the many things that you do within your company. For example, you can post videos about your products or services, and the creation process of them. It all boils down to giving your customers a look-see at your company’s behind-the-scenes.