Print advertising has been used for decades, from your quintessential newspaper ad to those bold, bright billboards found in any major city. Print advertisements, despite the emerging popularity of digital advertisements, are still the go-to marketing tool for many companies today for the simple fact that they will always remain effective.
A Leaflet’s Purpose And Distribution
Leaflets, for example, have already staked their claim when it comes to printed advertising. You can find them most anywhere, and they remain a great tool for promoting new products and services, a new business in the neighbourhood, an event, a sale, and more. Leaflets can be distributed in different ways, as they are quite versatile. You will most often find them in your letterbox or as an insert in your favourite newspaper or magazine. They can also be mailed out directly to recipients or simply propped up on a shop counter. Whether you have a restaurant in London with a new menu or a corner shop with new products, you can make use of leaflets in different ways. Indeed, most businesses today still take advantage of leaflets in one way or another.
Types Of Leaflet Folds
A leaflet is basically a folded piece of paper advertising something about your company, but it comes in different types of folds. The most common is the single-fold leaflet, where the paper or card is folded in half. This is suitable for a leaflet of any size. Another type is the zig-zag-fold leaflet, where the paper is folded into three panels or more, resulting in a back-and-forth sample. If you would like the viewer to get more information about your promotion, this type of leaflet is ideal, as you can write in both the front and the back.
The next most common type of leaflet is the roll-fold, where the paper is folded in at one end, and folded in again at another end, sometimes more than two times. This type of fold is ideal for A4-sized paper, which is normally folded three times.
You can also choose to have a gate-folded leaflet, which, as its name implies, looks similar to a gate or doorway. Both ends of the paper are folded in, resulting in a more impressive leaflet where you can align the images on both sides of the front part and the inside of the leaflet.
What To Consider When Creating A Leaflet
There are many factors to consider when creating your own leaflet. First of all, you have to determine its purpose. Will it be used for promoting a new menu for your pub or restaurant, letting customers know about a discount, or advertising new products? Once you have ascertained its purpose, it should be easier to select a design and theme for it.
You can make your leaflet more engaging and attractive by adding some freebies or discounts, or making it double as a coupon or entry for a contest. Nowadays, it is also popular to include invitations within leaflets for customers to join your Facebook page or Twitter account.
Your leaflet should always have your contact information, such as your telephone number, your email address, your physical location, and your website name. A good service for leaflet printing in London should also be able to give you expert advice and recommendations on what colours and text to choose in order to make your leaflets more attractive and effective.