Selling jewelry online is becoming easier and more difficult at the same time. Easier, because there are numerous platforms in which you can promote and sell your creations and more difficult because the competition is really fierce.
Because of all the attractive and innovative designs and highly discounted prices offered in various e-commerce platforms and websites, unless you are highly creative and offer discounted prices of your own, your chances of making a living from selling jewelry online are small.
Being creative and creating affordable jewelry at the same time is a difficult task, one that involves selecting the right materials, researching the market and understanding how to marry your own aesthetic preferences with those of your potential customers.
Let’s take a look at some of the things that you can do in order to improve both the creativity and the commercial potential of your designs.
A lot of beginners make the mistake of running wild with their designs, selecting extremely expensive materials, not checking in advance the price tag they will need to give the new jewelry item and its commercial potential.
Let’s face it, if you want to make a living out of selling jewelry online, you will need to marry your creative impulses with some realistic concepts that will help you to succeed.
- Check your potential markets in advance. If you intend to use e-commerce platforms see what the average prices are and try to come up with a similar pricing system.
- Decide about maximum production costs before you begin your design work. This will help you to focus on working with materials and production techniques that will be relevant.
Researching the Relevant Jewelry Markets
Once you realize what your budget and material limitations are, it is important to focus on your potential clientele.
Most beginning jewelers will be best served by starting out with using E-Commerce websites. Such established websites will make their lives easier when it comes to issues such as customer trust, charging credit cards and beginning a reputation management program.
Once you select your potential markets, check what is selling well, what designs that can be considered as similar to the ones you are coming up with are successful and what search results are coming up when you search for them.
Such research will help you to make adjustments to your designs and improve their commercial potential.
Adding some Innovative Designs
Your Ebay abd Etsy E-commerce pages should contain, in addition to the potentially commercial items, innovative jewelry that may give you the hoped for breakthrough all designers dream about.
While this may contradict most of what I wrote above, people are always looking for something new and exciting. If you are talented enough, customers may visit your main page to look for additional designs and find something innovative that they will purchase and recommend to their friends.
The trick is to mix innovation and creativity with commercial and affordable jewelry; doing that will allow you to gradually gain a reputation and be freer to experiment and become more daring with your designs.
- License: Image author owned
By Doron Heifetz
Doron Heifetz is the owner of several online jewelry stores and websites and blogs about creativity for designers and SEO for small online businesses.