Positive communication is required if you want to promote your product to your mailing list subscribers. Email marketing is not as simple as sending promotional emails to your subscribers and expects them to buy your product. Before you can do this effectively, you need to be able to communicate positively with your subscribers. You have to win their heart first before expecting them to buy your product. Here are 7 ways to communicate positively with your mailing list subscribers:
1. Build Friendship with your Subscribers
First of all, you need to make your subscribers to become your friends. You need to build friendship with them. For this purpose, you need to be friendly with them. Do not be a sales person. Instead, be a good friend for your subscribers. Talk with them casually like you’re talking to your friend, although you’re actually in a business relationship with your subscribers. This is the first foundation that you need to establish in order to win their heart. Once they’re familiar enough with you, they will usually trust you more.
2. Promote Product without Affiliate Link
You have to do this occasionally. This is to prove to your subscribers that you regard them as valuable asset for you. You want to make more than business relationship with them. When you promote product without affiliate link embedded, your subscribers will become more confident in following your suggestion. They will see your recommendation as “no catch” recommendation. Of course, you don’t need to do this every time you promote your product.
3. Talk with your Subscribers Personally
Personal communication is very important for your subscribers to establish trust toward you. Usually, smart email marketers will tell their subscribers to ask any question to them. You can do the same strategy. For instance, if your mailing list is about weight loss, you can ask your subscribers whether they have any difficulty in losing their weight or whether they have any obstacles that prevent them from attaining an ideal body. Then, once the questions start coming, you need to answer those questions one by one. In this way, you establish personal communication with your subscribers.
4. Help your Subscribers
Of course, the purpose of your mailing list is to help your subscribers. Helping your subscribers should be your first priority because it is the key of your success. If you don’t help them, they will seek help in another place. That’s because if you only pursue money, you will have difficulty in helping your subscribers sincerely. As a result, they will have lack of trust toward you. Your recommendations will become dull and ineffective.
5. Hold a Webinar Regularly
Webinar becomes a more popular means for email marketers to communicate with their subscribers. Webinar will help you to make direct communication with your subscribers, which will significantly increase your reputation. Although this is not suitable for all niches, you can use webinar to show your expertise and establish stronger reputation in your niche. Therefore, you should hold a webinar regularly in order to make yourself known as an expert in your niche, as well as to build positive communication with your subscribers.
6. Ask your Subscribers to Follow you on Twitter
Twitter has become a common social media platform for internet marketers. Most people also use Twitter to communicate with their friends, family, and colleagues every day. Usually, Twitter can become a good means of communication with your subscribers. Besides, you can interact with them more effectively with this social media platform. So, here is the plan. Ask your subscribers to follow you on Twitter. Then, once they follow you, you should follow them as well. In this way, you can create a good two-way communication with your subscribers via Twitter.
7. Don’t Send Spammy Messages
This is the rule that you must abide in any time. You should avoid sending spammy messages to your subscribers. That’s because spammy messages will only hurt your reputation and make your subscribers hate you. However, spammy messages not only mean messages that go to the spam folder. Spammy messages also mean messages that don’t have any value for your subscribers. For example, messages that contain low quality content. You have to avoid sending these types of messages to preserve your integrity and protect your reputation.
Those are 7 ways to communicate positively with your mailing list subscribers. Positive communication needs to be established before you recommend any product to your subscribers. This is to ensure good conversion rate in your mailing list promotion. Those tips will help you to build this positive communication effectively.
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By Sathishkumar Varatharajan
Sathishkumar Varatharajan is an Internet Marketer from Salem, experienced in helping businesses to achieve their goals in a cost effective way. He is helping Media Mister, a social Media Marketing company to boost its awareness on the worldwide web and get more visitors, clients from the search engines.