Customers are getting savvy with shopping, and when you are running an e-commerce business, you should be ahead of the game. The E-commerce industry is getting more popular by the day, and according to statistics, the e-commerce industry grew by more than 15% in 2016, to get close to $400 billion. When you look at mobile e-commerce, merchants who are running online businesses need to adapt to the ever-changing technologies in the e-commerce field, to have a competitive edge over other competitors.
Below are five ways in which an e-commerce business can turn into an e-commerce empire.
Strategize on social media marketing
Growing a small business e-commerce website and not venturing into the social media space is like creating business cards and keeping them on the shelf. It is a wasted opportunity because, by 2018, approximately 2.5 million people will be tuned into the social media space. At the moment, approximately 80% of the marketers have created online campaigns on social media platforms.
For instance, Facebook is an excellent platform to use because one can easily scale, it is user-friendly, and it can target specific target groups. You can specify the age groups, regions or countries, or begin with your list of friends on Facebook when planning for a Facebook campaign.
Process with the right partners
Partnering with the right payment gateway service can significantly take your e-commerce business to the next level and also increase sales of your business. The most common processors charge a rate of between 0.2 to 4.9% of the transaction charges, depending on the type of business you are running, and keep in mind that it may go up to an additional 30 cents on top.
Additionally, you should also consider the following points when checking for a good online payment processor:
- Service terms and contracts
- Easy to use
- Currencies offered
- Payments accepted
- Merchant services
- Processing time
- Analytics and reporting
- Customer service
Chatbots should be your sales staff; they are the point of meeting with your customers to help them find what they need. It is important to get the current version of chatbots that are highly intelligent to the point of helping your customers facilitate transactions on the chat windows.
The term is called conversational commerce; it is a current trend in brand websites because customers cannot tell the difference with a live person, because of how they express themselves; chatbots can save you a lot of time, and they create a constant presence to your customers any time of the day.
Always keep the customer in mind
Customer priority is what you should be focusing on. Customers always feel entitled to be respected, appreciated and treated right. It is tough to accomplish all the wishes of clients. For instance, it can be tough to get a representative in case there is a backlog of customers who are waiting for a response. Customers can easily get upset for being put on hold for a long time, and it can be detrimental to your business.
To counter this issue, initiate a live chat in certain situations to redirect traffic to handle the requests coming from customers.
Design layout of your e-commerce website
The functionality and design of your e-commerce website can easily build or crash your business. Since e-commerce websites have different layers of functionality compared to the normal websites, you need to make the overall design of the website easy to use and navigate, keeping it clean and updated with good graphics can content to increase customer use and ROI.
The e-commerce industry is going to grow exponentially in the years to come, and you should be prepared for the possibilities it provides to your business. When you know your customers well enough, you can get through them by easily providing them with the services they need.